Infinity Fitness Gym

Overview

This outstanding personal training and group fitness gym in Darien, CT, was in dire need of a website overhaul and updated online marketing systems. The gym recently transitioned to a new owner who recognized the importance of a clear, cohesive, and attractive brand.

Web Design

Completely redesigned the gym website in December 2019. When COVID-19 forced the gym to close its physical presence, added additional features and pages to feature live-stream offerings.

Photography

Photographed coaches and members in action as well as panoramic shots of the gym interior and equipment for use online on the website and marketing materials.

Marketing

Set up complete online marketing capabilities including email opt-in forms on the website, segmented mailing lists on Mailchimp, and ran social media advertisements with integrated Facebook pixel retargeting.

The Result

I created custom brand images that included the headshots of the owner and personal trainers, the interior of the gym and equipment, personal training sessions, recovery therapies, and group fitness classes. Using that collection of images, I built a new website with a modern fitness feel. I also used those images and design elements from the website to create Mailchimp email templates and Facebook advertising.